“The work required to integrate social norms into anti-corruption programming is often underestimated — leading to shortcuts, overload, and even abandonment. Taking stock of your organization’s readiness can be a springboard to success.”

Integrating social norms demands internal shifts — from a focus on behavior and realistic timelines to better-equipped teams. Chapter 2 outlines how aligning staffing, budgets, and skills with the demands of norms change is key to sustainable impact.  This chapter also teases out the nuances between gender and social norms and the pitfalls of not knowing the distinctions.